Does London Have a Look? Pat McGrath Says Sure at Vogue World: London

“London has all the time been a melting pot of types and cultures, particularly in terms of vogue and wonder,” make-up artist extraordinaire Pat McGrath mentioned backstage earlier than the Vogue World: London present. McGrath was tasked with creating the tons of of make-up appears—exaggerated winged liner, pastel blue smokey eyes, and extra—all with a definite Anglo flare.

For the evening, there have been three discrete magnificence genres: Punk, New Romantics, and Candy Dream. “Every look has its personal essence and taste, however what all of them share is an audacious angle and a aptitude for the theatrical—very similar to London itself,” McGrath explains. Her personal model, Pat McGrath Labs, was used backstage, coinciding with the worldwide launch of its 2023 vacation assortment. “My inspiration is a mix of Blitz Children, early obsessions, the road tradition of Soho’s Blitz golf equipment, and iconic vogue images like Jessica Stam’s i-D cowl. I wished to channel the eclectic and daring spirit of these eras whereas making it trendy.” 

Whereas McGrath is the reigning queen of runway magnificence (she has tons of of exhibits—Prada, Anna Sui, Schiaparelli, and extra—below her belt), the artist acknowledged that Vogue World: London was a particular mission. “An occasion like that is extra about individualism, in comparison with a runway present which regularly requires a unified theme.”