Final week, I got here to the conclusion that tradition was experiencing a declining curiosity in Barbie. That’s as a result of most individuals have seen the movie and most of the people have outlived its months-long advertising and marketing plan. However it was additionally as a result of the SAG strike had ended and Margot Robbie had been seen carrying brown – a color which feels spiritually against pink – on the pink carpet. For a short second, it appeared as if we had outlived the time period “Barbiecore”… however I used to be mistaken.
Final weekend, Warner Bros held a particular Q&A screening of the Barbie film—for the few individuals on earth who had not but encountered it—which meant Robbie wore pale-pink feathered pajamas and doll-like Manolo Blahnik heels. She then attended a panel dialogue on the Director’s Guild of America – the place, in a surprising flip of occasions, she mentioned *Barbie—*wearing a cherry-printed shirt and turned-up denims from Bottega Veneta: itself a simulacrum of the Cherry Pie Picnic Barbie from 2015. I think about it took some effort for Robbie to revisit the plastic optimism of Barbie in any case these months.
I believe this as a result of Robbie is in any other case cloaking herself in smart hues of brown—see: the Schiaparelli and the Fendi couture robes she wearing final week—which felt like a psychic reset from all of the retina-popping pinks she has been confronted with since first making the movie in in March 2022. Robbie was photographed in that Fendi costume alongside Dua Lipa in a siren-red satin robe and a siren-like hairdo. If manufacturers are taking possession of a selected Pantone (suppose Burberry Blue, Ferragamo Crimson, Valentino Pink), it could now appear celebrities are starting to do the identical, too.