The Billboard Music Awards took an experimental, digital-only strategy to its ceremony this 12 months, and followers are asking organizers to “NEVER” do it once more.
The award present ― which has aired on varied networks through the years together with Fox, ABC and NBC ― diverted course from a standard broadcast or livestream on Sunday, opting as an alternative to share clips of performances and artists’ wins through Billboard’s web site and social media channels.
The BBMAs billed the ceremony as a “reimagined award present idea” this 12 months to “entertain followers with music and unique content material,” in accordance with a press launch.
Performances and acceptance speeches didn’t happen in a single venue and as an alternative occurred in numerous “international places, within the midst of sold-out excursions, and in customized venues,” organizers mentioned.
Critics on X, previously Twitter, weren’t proud of the modifications, pointing to the dearth of a livestream in addition to technical difficulties with the movies on Billboard’s web site.
Representatives of the award present in addition to Dick Clark Productions, the producer behind the ceremony, weren’t instantly accessible for remark.